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Connect The Digital Dots And Thrive

By Planet DDS
December 17, 2020



Make The Right Pieces Sing and Your Practice Win





By Dr. Greg Grillo








For some, the online world makes perfect sense. For others, it’s a 1000 piece puzzle that never ends. If you’re not sure how all the parts fit or what makes the gears turn behind the scenes, you’re not alone. But for practice success in today’s world, the digital puzzle can’t be left undone.

The best way to view the digital landscape is to simplify it to the patient’s journey. What must be in place to move a patient from “I need a dentist” to “you’re the best dentist EVER (and I’m sending friends to you)”? They advance from A to B to C to D, and it should be seamless. How you connect those dots determines a large part of your practice success. Here’s how you take four dots, put them together, and solve the digital puzzle:


Dot 1: Prospective patients find you


It’s a big online world out there. But you just have to know where to meet your next patient. Over 7 million searches for dentistry take place every month in Google Maps. And nearly 7 out of 10 searches click within or above the maps for their next move!

If you don’t get your practice in that spot, you won’t be found. You must have accurate business


listings


, consistent


reviews


, and


top ad placement


to stand out and earn the click. You can also introduce lead


campaigns


to funnel specific patients your way, like those searching for Invisalign®. Once a lead clicks on your practice name, the next piece must be connected:


Dot 2: Those leads engage with your practice


Your brand has a short period to hold visitors when they arrive to your dental


website


or a landing page. In fact, research shows that visitors form an opinion about whether they’ll stay or leave within .05 seconds! And if they stay for 15 seconds or more, chances are good they’ll stay longer.

Design, content, and imagery that displays perfectly on a mobile device is vital. But you also need engagement tools that give patients an opportunity to learn more. Excellent tools that help engage a patient beyond a quick glance include videos, assessments,


online scheduling


, and chat features.


Dot 3: Once a patient, they stay connected with you


It’s a competitive world, and


every


business contends for a share of your patients’ budget–the pull isn’t only from other dental practices. But steady exposure to another dental brand can lead to increased patient attrition in your practice. The average practice loses 17% of their patients every year, so you must nurture relationships


and


attract new patients.

Strategies that digitally touch your patients


between visits


pay off. You can send periodic emails that “tease” patients with a summary of an interesting article on your blog. They click and end up on your site, which also helps your SEO efforts. “Dripping” on your patients refers to putting content in front of them on a regular basis. For example, consistent Facebook posts two to three times a week keep your name in front of people. With the average consumer spending over two hours every day on social media, you must drip your brand in front of them for front-of-mind engagement.


Dot 4: As a raving fan, they give referrals and reviews


The last time you chose a service or product, did you check reviews? If you’re like


92%


of consumers who say reviews influence their choices, you did. Even more insightful is that a 2018 study found that


40%


of consumers would only consider local reviews submitted within the past two weeks. You need


reviews


, and you need them to keep coming.

Tracking


referrals


and acknowledging patients that send patients your way plays a critical role, too. Word-of-mouth referrals are one of the primary aims of your marketing efforts, and it takes a systematic, low-effort strategy to blend reviews and referrals to feed your practice growth.

A Solution That Makes You Look Like A Genius


Your practice needs these critical pieces and their underlying components. And all the pieces need clear connections from one to the other. Connecting the dots is the magic that brings the picture together. Learn how you can make your marketing plan run like a Fortune 500 company: smooth, affordable, and stress-free by setting aside some time for annual planning. You can use my


Dental Practice Planning Kit


to make 2021 your most successful year yet!