Trevor Maurer on Why Oral Surgery Is Consolidating Faster Than General Dentistry Did
What does it take to scale an oral surgery platform without losing sight of the patient, the referral relationship, or the people delivering care? In this episode of The Dental Economist Show, host CRO Mike Huffaker of Planet DDS speaks with Trevor Maurer, CEO of OMS 360, about the systems, data, and partnership model shaping one of dentistry’s fastest-consolidating specialties.
Trevor shares lessons from more than 30 years in multi-site healthcare, including his experience growing SmileSource from 32 practices to more than 750 independently owned locations. He explains why decentralized decision-making, aligned incentives, and support for clinicians at the point of care have remained central to his leadership approach.
The conversation explores the distinct dynamics of oral surgery—from its referral-driven model to the increasing role of same-day treatment, scheduling discipline, and patient access. Trevor also breaks down the OMS 360 operating system, including standard work, time-and-motion studies, team training, and the data that helps practices reduce leakage across the patient journey.
Mike and Trevor discuss how OMS 360 approaches surgeon partnerships, parent-company equity, and practice turnarounds. Trevor shares why the right partner must be growth-oriented, how systems can help doctors increase productivity without working more, and what surgeons should consider before affiliating with a larger platform.
The Oral Surgery Growth System
About The Dental Economist Show
Don’t miss insightful conversations with industry experts on the latest trends and top strategies to grow your DSO or dental group. Tune in to The Dental Economist Show each week as we meet at the intersection of profit and purpose.
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