Clayton Russell on Operational Strategy Inside a 400+ Practice DSO

Clayton Russell, vice president of operational strategy at Dental Care Alliance, one of the largest dental support organizations (DSOs) in the industry, joins host Mike Huffaker to discuss the challenges and opportunities of scaling dental operations. With over two decades of experience spanning sales, consulting, and DSO leadership, Clayton shares his unique perspective on translating strategy into measurable outcomes.
From navigating vendor partnerships and technology adoption to addressing underperforming practices and managing change at scale, this conversation dives deep into what it takes to run a 400+ practice organization.
Clayton offers candid insights on balancing innovation with implementation, the importance of keeping practice teams at the center of every decision, and why 2026 feels like a turning point for the industry after navigating post-COVID challenges.
About The Dental Economist Show
Don’t miss insightful conversations with industry experts on the latest trends and top strategies to grow your DSO or dental group. Tune in to The Dental Economist Show each week as we meet at the intersection of profit and purpose.
Listen to the full podcast:


