Scaling a Specialty DSO Without Breaking Culture

Chord Specialty Dental Partners is redefining what it means to scale a DSO without losing the human touch. In this episode of The Dental Economist Show, host CRO Mike Huffaker of Planet DDS sits down with CEO Todd Cruse and COO Alayna Brent to explore their powerful leadership philosophy: take care of your team and patients first, and economics will follow.
From ripping out three PMS systems simultaneously to implementing a 60-day integration playbook, Todd and Alayna share the real-world strategies behind building transparency, driving change, and creating a culture where doctors actually go home at 5 p.m. This conversation is a masterclass in operational excellence, people-first leadership, and what it truly takes to grow a specialty DSO that providers want to join.
About The Dental Economist Show
Don’t miss insightful conversations with industry experts on the latest trends and top strategies to grow your DSO or dental group. Tune in to The Dental Economist Show each week as we meet at the intersection of profit and purpose.
Listen to the full podcast:


