Elliot Zibel on How Data Can Drive Dental Excellence
Are the quality care metrics of dentistry being used the way they should? Surprisingly (or unsurprisingly), not. In this episode of The Dental Economist Show, host CRO Mike Huffaker of Planet DDS sits down with Elliot Ziebel, founder of ClariFi Health, to explore how data-driven decision making is transforming dental group operation—from leveraging AI for practice analytics to implementing strategic quality metrics in hygiene departments.
What you’ll learn:
- How to use data analytics to identify and prioritize revenue opportunities in your dental practice
- Why provider retention is the key metric for sustainable practice growth
- How to double practice EBITDA through improved patient care standards
- The importance of implementing data-driven change management
- Why standardizing diagnostic protocols directly impacts practice profitability
- How AI is transforming dental practice operations, from revenue cycle management to treatment planning
- How to balance technology implementation with maintaining strong provider relationships and culture
Tune in for actionable insights on the critical balance between quality patient care and increased practice profitability, driven by data.
Episode Highlights
In this episode, Mike Huffaker welcomes Elliot Ziebel for an in-depth conversation on the limitless potential of data and its insights in running high quality, patient-centric and profitable dental businesses. Here are some highlights from the show:
A retention-first approach changes everything
Elliot reveals that there’s a 98% correlation between doctor retention and same-store revenue/EBITDA growth in dental practices. He found that focusing on creating a collaborative environment where providers could grow professionally while maintaining ownership stakes led to 96% doctor retention, which cascaded into 90% hygienist retention and 92% patient retention. This retention-first approach eliminated the need for heavy marketing spend since patient retention became their primary growth driver.
The value of data-driven hygiene standards
Elliot shares how measuring and improving hygiene standards can dramatically impact practice profitability, noting that while 50% of Americans over thirty have periodontal disease, most practices only have 15% to 20% of adult patients in perio programs due to inconsistent probing and diagnosis. By implementing clear standards around FMX frequency, perio probing, and fluoride application, practices can identify millions in untapped revenue. The key is using data to track these metrics at both the provider and practice level.
Using prioritization to get meaningful data
Instead of overwhelming teams with countless metrics, Elliot recommends focusing on just one to three key initiatives at a time. His company’s initiative tracker forces prioritization by limiting projects and requiring clear ownership, goals, and timelines. They evaluate opportunities based on effort versus EBITDA impact to identify quick wins that build momentum. This focused approach prevents analysis paralysis and drives actual behavior change.
The AI-enabled future of dental operations
Elliot explains how AI and automation are transforming dental practice operations beyond just clinical applications. He sees opportunities to automate routine tasks in revenue cycle management (RCM), finance, HR, and treatment planning follow-up. The key is identifying processes that can be standardized and automated while maintaining quality care standards. For forward-thinking practice leaders, this suggests focusing first on automating administrative workflows to free up staff time for patient care. Understanding and experimenting with AI capabilities will be crucial for practices looking to gain operational efficiency.
About The Dental Economist Show
Don’t miss insightful conversations with industry experts on the latest trends and top strategies to grow your DSO or dental business. Tune in to The Dental Economist Show each week as we meet at the intersection of profit and purpose.
