Ophir Tanz on The Why, What, and How of Getting Dental AI Right
In a landscape dynamic as AI, it’s only natural that its applications in dentistry continue to evolve with a similar speed. In the latest episode of The Dental Economist Show, host CRO Mike Huffaker of Planet DDS welcomes Ophir Tanz, founder and CEO of Pearl, and an award-winning entrepreneur and innovator who is helping to transform AI in the dental industry.
What you’ll learn:
- How AI is evolving support fully integrated practice management solutions
- Why deep software integration is crucial for driving adoption and real clinical value in dental practices
- The framework for evaluating technology investments based on production impact
- How automated input layers are revolutionizing practice management efficiency and data accuracy
- Why standardization of systems and processes is becoming critical for DSO success and scalability
- The strategies to implement AI as an enhancement rather than replacement
- How to make technology adoption decisions based on top-line growth versus bottom-line savings
Tune in to discover the hidden ROI of AI adoption in dental businesses and how the right implementation of technology can be a competitive advantage and growth driver for your practice.
Episode Highlights
In this episode, Mike Huffaker sits down with Ophir Tanz for a deep-dive discussion into the evolution of dental AI and the exponential value of getting it right. Here are some highlights from the show:
The emergence and value of AI automation
Tanz explains how AI is transforming dental practice operations through automated data input and intelligent workflow management. He emphasizes that, rather than replacing humans, this technology aims to eliminate tedious manual data entry tasks while maintaining the PMS as the central system of record, allowing practice staff to focus more on patient care and value-adding activities rather than administrative work. Implementation of AI automation can lead to more accurate records, better clinical outcomes, and significant time savings across the organization.
The importance of deep AI integration
Tanz highlights Pearl’s approach which focuses on deeply embedding AI capabilities within existing practice management workflows rather than creating separate systems. This strategy addresses one of healthcare’s biggest challenges—getting staff to consistently utilize new technology tools in their daily work.
By integrating directly into the systems teams already use, the technology becomes nearly invisible while delivering significant value. Ophir reminds us that even the best technology will fail to drive results if it requires users to change their established workflows.
Perspectives from cost focus to production growth
Tanz shares how practices often focus too narrowly on minimizing technology costs rather than maximizing production potential. Analysis of millions of patient records shows significant underdiagnosis and untapped treatment opportunities within existing patient bases. By implementing the right technology tools, practices can consistently generate $30K to 100K in additional monthly revenue through better diagnosis and case acceptance. The key is viewing technology investments through the lens of growth potential rather than cost reduction.
Selling technology like a consultant
Tanz shares his perspective on the sales strategies that should be adopted, suggesting that rather than pushing features, successful technology implementation requires understanding each practice’s unique challenges and opportunities. The focus should be on helping practices identify and solve their most pressing problems, not simply selling software.
This consultative approach leads to better outcomes as solutions are tailored to actual needs rather than presumed wants. The key is asking questions and truly listening to understand the practice’s goals and pain points. This builds trust and ensures technology serves as a genuine catalyst for practice growth rather than just another expense.
About The Dental Economist Show
Don’t miss insightful conversations with industry experts on the latest trends and top strategies to grow your DSO or dental business. Tune in to The Dental Economist Show each week as we meet at the intersection of profit and purpose.
