2026 Dental Industry Outlook: Deep Dive
What 8,500+ practices reveal about the business of running dentistry
The dental industry split last year. One-third of practices grew by more than 10%, while nearly 14% declined by more than 10%. What separated them come down to six operational factors.
The 2026 Dental Industry Outlook: Deep Dive analyzes real operational data directly from practices throughout 2025 to surface the patterns that actually predict growth and practice value.
The report is built from real performance data across:
- 8,500+ dental practices
- 497 DSOs
- 2,500+ orthodontic practices
A deep-dive into the benchmarks that matter
The report contains hundreds of metrics covering nearly everything that happens inside a dental practice.
$1.66B
of revenue never reached the bank across all practices analyzed.
28%
more daily production in the most consistent practices vs. the most volatile.
$300–400M
in estimated recoverable annual collections sitting on the books of all practices analyzed.
What you’ll learn in the 2026 Industry Outlook Report: Deep Dive
The report surfaces key findings that show where growth comes from, where revenue goes missing, and what the best-run DSOs do differently. If you’re responsible for scaling responsibly, this report is for you.
New patient acquisition is the primary lever
The correlation between new patient volume and revenue growth is clear. If you are investing in anything, invest in filling the top of the funnel.
Operational consistency compounds
The practices that figure out how to smooth their daily production and manage their seasonality are the practices that win.
Efficiency matters more than size
You don’t need more chairs; you need to maximize the chairs you have. Small and efficient beats big and inefficient every time.
There is a dangerous middle in DSO growth
The 26-50 office range is a growth trap. Either stay nimble or push through to enterprise scale.
Case completion is the bottleneck, not case acceptance
Practices with moderate acceptance completion gaps grow fastest. Massive gaps signal operational problems that need addressing.
Explore previous releases of the Industry Outlook Report
Planet DDS releases the Industry Outlook Report biannually in March and July. Look back at previous versions to review past findings and benchmark industry changes year-over-year.
The right dental software can drive big results
Whether you’re moving to the cloud for the first time or searching for innovative ways to streamline your operations, Denticon practice management software can help achieve your goals.
Centralized visibility
See every location at once to track performance at the practice, region, or enterprise level. Get actionable insights into production, collections, and patient flow with dashboards built for DSOs and dental groups.
Cloud-based access
Manage your entire organization from one secure, cloud-based platform. Dental practice management software gives DSOs and dental groups real-time access to schedules, patient records, and operational data—anytime, anywhere.
Automated revenue cycle management
Automate claims, billing, and payments. From insurance verification to ERA posting, dental practice management software simplifies revenue cycle tasks to reduce errors and accelerate collections.
