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Best Chiropractic Websites in 2021

By Planet DDS
September 8, 2021

5 Keys to Help You Stand Out

By Dr. Greg Grillo

Millions of Americans rely on chiropractic care to eliminate pain and keep their busy lives moving. But savvy consumers also know that regular visits to chiropractic practices can

reduce pharmaceutical costs by 85%

. Many potential new patients jump online to search providers and browse reviews. Over

670,000 “ chiropractors near me”

searches take place every month, and some of them are looking for you.

The next stop after a click on your listing brings visitors to your website, and that’s where most conversions occur. The best practices move their website from average to exceptional with techniques that simply match the data. After all, we can learn a lot by studying consumer behavior.

If you’re considering your next move in the digital marketing realm, take a look at the numbers and park yourself amongst the best chiropractic websites in 2021. You’ll learn how to adapt and move ahead of practices that aren’t paying attention to their online presence.

Discover 5 Keys To Unlock Your Chiropractic Website Design

Key 1:

94% of a visitor’s

first impression relates to your chiropractic website design

People know what they like, and they don’t waste much time figuring it out. Most site visitors give you about

50 milliseconds

to impress them. If they’re not intrigued, they’ll click away and check out a competitor’s page. Web design includes colors, images, contrasts, fonts, and all the eye-catching components of a page. Website designers understand subtle clues like the

best hierarchy layout

based on how our eyes move across digital pages.

Legwork makes chiropractic website design look easy with clean, high-quality content that instantly appeals to visitors. Choose from pre-designed modules that appeal to consumers, and add custom brand elements to ensure visitors know what your practice is all about.

Key 2:

89% of consumers

end up at a competitor’s business after a poor user experience

Attention spans don’t stretch far, and your website needs to offer potential patients an intuitive experience compared to other brands. We’re not just competing against the chiropractor down the street; we’re trying to match the user experience at the best names in commerce.

The user experience covers everything from the speed that pages load to the convenience features available. Even before the pandemic,

over half of Millennials and Gen X patients

reported they’d switch providers for the ability to book online. Patients conditioned by more online convenience through the pandemic appreciate 24/7 appointment scheduling on your website. And when they return to book their next visit, they may check out other engaging features on your page.

The best chiropractic websites use forms, quizzes, assessments, and videos to engage site visitors and turn them into patients. And

online booking

allows patients to choose an appointment time whenever it fits their schedule.

Key 3: Chiropractic website designers know that

74% of users

are more likely to return to mobile-friendly websites

If it seems like everyone’s glued to their phones, you’re right. And they don’t just check-in for a few seconds at a time. The

average mobile session lasts 40 minutes

, and that engagement adds up to about

six hours daily

. Additionally, Google evaluates mobile-friendliness as one metric in search rankings. Check the responsiveness of your site on

this mobile-friendly test

by Google to glimpse some of the data that chiropractic website designers review.

Consumers simply want to do everything from their phones. Adding an online paperless forms option boosts the utility and perception of your site on all devices. If a patient can update paperwork on their phone periodically, they’re more likely to return to your site yet again.

Your online marketing shouldn’t stop with a clean, modern website with convenient features embedded into pages. With mobile-first sites, your website simply works right on every device. Add

paperless forms

, and patients discover functionality in the palm of their hands, too.

Key 4: Chiropractic website SEO helps capture your share of the

3.5 billion

Google searches daily.

The first five organic results on page one of Google receive

67.60% of all clicks

; rising to the top pays off. Based on the free SEO audit offers you regularly receive in your inbox, it seems anyone can move your site to page one of Google. Nothing could be further from the truth, however. Effective chiropractic SEO includes page loading speed, URL structure, meta descriptions, image alt-tags, keyword research, and internal and outbound links. Plus, our site won’t rise to the top unless we also have accurate data in online directories like Google My Business listing and Yelp.

Legwork integrates search engine optimization into your practice website and monitors the constant updates Google makes that impact search terms and results. Google makes minor updates almost daily, but they add

one or two core updates

annually. Design elements and underlying technical features work together to attract organic search from humans and keep search engines happy, which helps move your practice ahead of the rest.

Key 5: Users spend


more time on chiropractic website pages with videos

As bandwidth, storage, and streaming speeds increase, video continues to emerge as a preferred form of media.

In 2020

, 96% of people raised their online video consumption, and 90% of viewers said they wanted to see more videos from brands and businesses. Video provides a way to explain procedures, give a tour of your clinic, or tell your story. Strategic placement breaks up text content and increases the amount of time a visitor stays on your site.

The Legwork design team knows when and where video bolsters your brand. And if you want help creating a custom video to elevate your website even further, they can connect you with the right resource.

Chiropractic Website Design For Better Results

A clean, modern website combines design, convenience, and engagement to reflect consumer trends and help bring more patients in for care. Your website marks an early stop on the patient journey, but it’s also an ongoing resource for driving traffic and making life more convenient for your patients through online payments, scheduling, educational blog posts, and forms related to care. These five keys showcase just a few of the web design elements that can help your practice grow and your reputation shine!